It doesn’t matter if your main goal is brand awareness, brand favorability or purchase intent you need to be sure you are prioritizing these basic principals that drive significant impact.
Clear Call to Action – Suggesting the viewer visit the site to unlock some sort of savings
Clear placement of Phone Number, URL, or Unique URL – To ensure the viewer takes action
Testimonials and Reviews - To appeal to the viewer with tangible uses of the product
Logos/Website Throughout the Spot – Ensures the viewer knows exactly what brand they’re watching
App Downloads – Remind viewers to head to their respective app store to download
Point of Purchase – List out where viewers can find the product (where applicable)
Branded Feel – Highlight the effectiveness, usage, & benefits of the product to help generate confidence/trust in the