Last week NBCUniversal announced that its new streaming service will roll out in April of next year which will be subscription and add based with 15,000 hours of content. The platform will boast a lot of its well-loved back catalogue including Parks and Recreation, The Office and 30 Rock. Pricing is said to be announced closer to the launch.
The name 'Peacock' references NBC's iconic colorful logo that has seen several reincarnations over the years. Not only does the name distinguishes itself from the other players in the market but according to NBCUniversal chairman of direct-to-consumer and digital enterprises Bonnie Hammer, it also gives NBC the chance to “build off the brand”, while remaining part of the NBC stable.
With Disney Plus and Apple TV+ both launching in November of this year. Added to the already big hitters Netflix, Hulu and Amazon and not to mention HBO max, which is also due to start in April the world of streaming is only set to get more and more competitive. It’s already clear to see that there will be some upheaval as the likes of NBC will start to bring some of their most popular library titles back in house. It remains to be seen how this will affect the likes of Hulu, but the general consensus is that they, in particular, will need to turn their attention to more original material, as Netflix has over the last few years.
We will be keeping a close eye over the next eighteen months on how those companies within the industry, big and small, will have to adapt to stay relevant, be it putting out more original content or perhaps incorporating advertising into their platform.